Archive for 五月, 2010

Etihad Airways ups Beijing to Abu Dhabi flights

Etihad Airways ups Beijing to Abu Dhabi flights

BEIJING – Etihad Airways, the flag carrier of the United Arab Emirates (UAE), plans to expand its Abu Dhabi to Beijing service to seven days a week this year and begin non-stop flights to Shanghai in 2011 or 2012, a top executive from the airline said on Tuesday.

Increasing demand from the Chinese market is the main reason for the company to increase flight frequency and open more routes, said James Hogan, chief executive officer of the company.

Etihad Airways started operating its first Abu Dhabi to Beijing flights in China in March 2008, flying weekly at that time. Currently the airline plies the route five days a week.

“We are operating with an 81 percent capacity (on flights between Beijing and Abu Dhabi), and that’s why we are planning to go daily,” said Hogan. But the new service is still pending approval from the Civil Aviation Administration of China.

The Abu Dhabi Tourism Authority has made the Chinese market a priority to stimulate its tourism after the global economic downturn, after its core tourism market of Western Europe was hit by the economic crisis.

“(Abu Dhabi) is also a destination for Chinese to go shopping and traveling. We already saw Chinese outbound tourists come to Abu Dhabi, and the market offers a fantastic opportunity for us,” said Hogan.

Tang Hoe Kun, Etihad Airways’ China manager, said that of all Chinese passengers traveling with the airline, only 30 percent head to Abu Dhabi as the destination while the rest 70 percent utilize the airport as a transit point, mainly to European countries.

Middle Eastern carriers in 2009 witnessed the fastest growth in passenger traffic, up 11.2 percent year-on-year, in comparison with the 3.5 percent traffic decline in global passenger demand, according to the International Air Transport Association (IATA) which represents some 230 airlines and 93 percent of scheduled international air traffic, due to their increasing share of long-haul connecting traffic over their hubs.

A report released by the China Tourism Academy (CTA) also shows that as one of the largest sources of outbound tourists, about 47 million Chinese traveled to almost every corner of the world in 2009, which estimates that volume to reach 54 million this year. Europe is one of the most popular destinations, according to an AC Nielson survey.

Etihad Airways has posted an 11 percent increase in passenger volume on a year-to-year basis for the first quarter. Hogan said in conjunction with TT Services, a visa service provider, the airways recently launched an online visa application service to assist Chinese passengers traveling to Abu Dhabi.

Etihad Airways carried 6.3 million passengers in 2009, up 5 percent from a year earlier, in comparison with 340,000 passengers in its first year of operations in 2004.

However, Etihad has not posted a profit since it began operations in 2004. Hogan, nevertheless, said he believes the company has outperformed most other airlines in their early stages. He expects the airline to turn a profit in 2011.

CHINA DAILY

(China Daily 05/27/2010 page15)

http://www.chinadaily.com.cn/cndy/2010-05/27/content_9897605.htm

FRC: The new watchdog on the block

The Financial Reporting Council (FRC), an independent statutory body established to enhance regulation of Hong Kong’s accounting profession, may be relatively unfamiliar to the public, since it didn’t come into existence until 2006. However, its new chief executive officer P.M. Kam, who took the helm on April 1, told China Daily he is optimistic about initiating some changes, even though he is still in the process of learning.

“I know FRC is not very familiar to the public, so one of my missions in the position is to bolster FRC’s influence and to enable more people to understand what we are doing, and to let the public contribute to the city’s healthy accounting environment in return,” said Kam.

FRC: The new watchdog on the block

P.M. Kam, FRC chief executive officer.

Empowered by the Financial Reporting Council Ordinance, FRC was established by the Hong Kong government in 2006, with advice from the then Hong Kong Society of Accountants (now Hong Kong Institute of Certified Public Accountants) with the task of enhancing the integrity of financial reporting through investigations and enquiries of listed entities in Hong Kong.

Though FRC is not empowered to discipline or prosecute, it may look into any auditing or reporting irregularities, or any non-compliance issues related to the listing rule and report them to the Hong Kong Institute of Certified Public Accountants, the Securities and Futures Commission or the stock exchange for follow-up actions.

“From the public perspective, if accountants are investigating other accountants, people may perceive some unfairness going on there. As FRC is an independent statutory body made up of experienced professionals and advisors from a wide range of backgrounds and industries, the public is more likely to deem our work objective and impartial,” said Kam.

Kam himself is a professional with accounting expertise. A certified public accountant who has worked with Jardine Matheson, a well-known British trading company, as the group financial controller for over 30 years, Kam said there is no difficulty for him to identify the irregularities or instances of non-compliance arising by mistake or intentionally.

He said the FRC carries out investigations or enquiries on its own initiative, or mostly, upon receipt of complaints, including anonymous ones. During their initial screening, most technical mistakes will be cleared up immediately after communicating with the relevant companies.

Kam said his experience at Jardine is an advantage, since he can articulate the practicalities of financial reporting from a preparer’s perspective. However, if he finds that a company is trying hard to hide something, he “definitely will not let it run away.”

“What’s more, FRC is entitled to query the director of a listed company, even if he is not a member of the Hong Kong Institute of Certified Public Accountants, while the institute is not authorized to do so. It gives us extra power to solve problems more easily and effectively,” Kam said.

Kam said that in theory, the fewer issues he is investigating, the better the functioning of the regulatory framework of accounting the city is adopting.

“In 2008 and 2009, the number of complaints the FRC reviewed after screening was only 15 and 19 respectively, which, in comparison with the thousand listed companies, is rather small,” Kam said. “However, only about 60 percent of the complaints are settled within two months. I believe there is still room for us to work more efficiently in the future,” he added.

China Daily

(HK Edition 05/25/2010 page3)

http://www.chinadaily.com.cn/hkedition/2010-05/25/content_9887505.htm

Marketing French mystique as mysterious French

Marketing French mystique as mysterious French

It is hard to overlook the signage of this cosmetics chain in Hong Kong, as it is prominently displayed in almost every crowded tourist site across the city. But very few, even the regular customers, may know why a local store adopted a French name – “Bonjour” – which, as is well known in the West, means “hello” in English. Even fewer may know how the name’s impact on consumers has changed.

“When we opened our first cosmetic shop in Hong Kong in 1991, Japanese tourists were our main targeted customers, and so crazy about French big names like Christian Dior and Chanel that we decided to come up with a French name to make us more appealing to them,” Alan Chan, Bonjour’s executive director, told China Daily.

But time passes and the times change. Chan said that since the mainland authorities implemented the Individual Visit Scheme in 2003, which allows mainland travelers to visit Hong Kong on an individual basis rather than on a group tour, Mandarin speakers have completely displaced the Japanese in Bonjour’s shops.

“Each year, we see a surge in sales during the mainland’s ‘golden week’ holiday in early May, but we did not see a substantial difference this year, as this time the May holidays started on a weekend. Since individual visits have become popular, our sales on weekends are always this good,” said Chan.

According to the Hong Kong Tourism Board, the number of tourists from the mainland has been tracing a sharp uptrend over the last decades, up from 4 million in 2001 to more than 18 million in 2009. Mainland visitors currently account for 60 percent of the total visitor arrivals in Hong Kong.

Data also show that by the end of last year, the mainland became the second-largest market for cosmetics and personal care products in the Asia Pacific region, and the fourth-largest market in the world.

Hong Kong has long been the destination for shopping enthusiasts, as most imported goods are duty-free and retail prices are lower compared to other markets.

Chan said Bonjour explores its own logistics channels and normally imports goods from the foreign suppliers directly, which enables them to sell almost everything at a deeper discount compared with the retail prices in big shopping malls.

“I believe our products, with the same quality of any other retailers, are sold at the lowest prices in Hong Kong,” said Chan.

Unlike the first few shops, which sold only high-end cosmetics at the beginning of our operation, Bonjour today has established more than 35 retail outlets in Hong Kong and Macao, selling and distributing over 20,000 products including a range of skincare, makeup, fragrances, healthcare and personal care products.

To serve its mainland customers better, Bonjour is on course to open its first mainland shop in Guangzhou in July.

The Guangzhou shop will sell various products in the same way as the local chains, Chan said.

China Daily

(HK Edition 05/21/2010 page3)

http://www.chinadaily.com.cn/hkedition/2010-05/21/content_9875068.htm

Public auction of personal-use site fetches record HK$1.82b

Public auction of personal-use site fetches record HK$1.82b 

An auctioneer (left) awaits new bids during Tuesday’s public land auction. Provided to China Daily

 

A site in Hong Kong’s Peak district was sold for HK$1.82 billion in an auction Tuesday, which translates into a record-high unit price of HK$68,200 per square foot of finished gross floor area for property sold at public auction.

Martin Lee, vice-chairman of Henderson Land Development Co and son of tycoon Lee Shau-kee, who bagged the luxury site after beating rivals, told media after the auction that he plans to build a luxury house on the site for a family residence.

The accommodation value of nearly HK$70,000 for the 53,350 square-foot site in 35 Barker Road, The Peak is believed to be a new record high in the city’s history of luxury land auctions, said Joseph Tsang, auctioneer and International Director and Head of Capital Markets at Jones Lang LaSalle, a major real estate consultant firm in Hong Kong.

The HK$88,000 per square foot paid for another Henderson-owned property, a Conduit Road luxury apartment sold last year, still holds the record for a non-auction sale.

“Today’s auction results reflect that the ‘super’ luxury residential property market remains intact following the government’s implementation of new (tightening) measures targeting the property market, while the transaction price will have an ‘indicative’ meaning for the future trends. We expect that the luxury residential market will remain positive,” Tsang said.

The price beat analyst estimates that ranged from HK$1.2 billion to HK$1.3 billion, and the per-square-foot price also exceeded the sellers’ expectations, said Tsang.

“This shows that the outlook of the luxury market is still positive,” said Tsang. “After redevelopment, the site could be resold for more than HK$100,000 per square foot,” he added.

However, some real estate analysts believe the winning bid has no indicative meaning for the outlook for the whole property market, as the buyer plans to build a new house on the site as a private residence rather than for resale.

“The winning bid could not serve as an indicator for Hong Kong’s property market, as the site was bought for personal use, and not sold at a market price,” said Wong Leung Sing, research head at Centaline Property Agency Ltd.

Wong said the prices other developers offered for the site during the auction may be closer to its market price, as they have to count the costs carefully if they want to develop the site for resale.

To cool the city’s over-heated real estate market, the Hong Kong government in April announced a series of measures to curb possible price manipulations by developers in new project launches.

Financial Secretary John Tsang also announced earlier that the government will accelerate government land auctions this year.

China Daily

(HK Edition 05/19/2010 page3)

http://www.chinadaily.com.cn/hkedition/2010-05/19/content_9865332.htm

City signs MOU with US on wine-related business

City signs MOU with US on wine-related business

US ecretary of Commerce Gary Locke (left) and Rita Lau, Hong Kong’s Secretary for Commerce and Economic Development, toast after the signing ceremony for a memorandum of understanding on cooperation in wine-related business in Hong Kong Monday. Edmond Tang / China Daily

Hong Kong Monday signed a memorandum of understanding with the US on cooperation in wine-related business, further strengthening the city’s status as a regional wine center.

The agreement was signed by Rita Lau, Secretary for Commerce and Economic Development and visiting US Commerce Secretary Gary Locke, who is leading a delegation of 24 American firms on a clean energy business development trade mission in Asia, with a first stop in the city.

Lau said Hong Kong and the US have been maintaining healthy and robust bilateral business relations. With this agreement, Lau expects joint efforts to be strengthened in promoting wine-related trade, tourism, investment and education.

“The memorandum also covers a number of special areas. These include promoting wine alongside regional and local cuisine, facilitating the organization of wine auctions in Hong Kong for US wines and encouraging the provision of quality wine storage facilities in Hong Kong,” Lau said.

Hong Kong scrapped wine duties in early 2008 and has carried out various supportive measures to boost the city’s status as a regional wine distribution and trading center.

As one of the world’s leading wine producers and exporters, the US is Hong Kong’s fourth-largest wine exporter. Wine imports from the US amounted to $49 million in 2009-2010, representing a five-fold increase since Hong Kong’s duty exemption.

Since the exemption of wine duties, US auction houses have held regular wine auctions in the city, generating record-breaking sales in several auctions.

The signing of the wine-business agreement is just an appetizer for Locke’s Asia trip, which includes an important stop on the Chinese mainland later in the week.

The main purpose of Locke’s 10-day trade mission to Asia is to promote US clean energy exports and investments, particularly those targeting the mainland.

Beijing has set a goal of reducing carbon emissions per unit of economic output by 40 percent to 45 percent below 2005 levels by 2020. It has also resolved to produce at least 15 percent of the country’s primary energy from non-fossil fuel by the same deadline.

Locke said that the 24 companies joining him on his trip “represent a cross-section of the best that America has to offer in clean energy, energy efficiency and electricity storage, transmission and distribution,” and that the Chinese market is what US companies are “eager to tap.”

He further indicated that cooperation between the two sides in developing clean-energy technologies has the potential to create millions of jobs for the US.

The trip, which marks the Obama administration’s first cabinet-level trade mission in Asia will continue through May 26 and make stops in Shanghai, Beijing and Jakarta. It has come just a few months after Obama unveiled details of his National Export Initiative, which aims to double US exports within five years to support job growth.

Locke is also due to participate in the annual Sino-US Strategic and Economic Dialogue scheduled for May 24-25 in Beijing, the two countries’ main forum for addressing foreign policy and economic issues.

CHINA DAILY

(HK Edition 05/18/2010 page3)

http://www.chinadaily.com.cn/hkedition/2010-05/18/content_9860142.htm

Yantai and Qingdao cement new HK deals

Yantai and Qingdao cement new HK deals

Yantai and Qingdao, two of the economic-powerhouse cities of Shandong province, Wednesday held economic and trade cooperation signing ceremonies with Hong Kong investors as the 2010 (Hong Kong) Shandong Week continued.

Located in east Shandong peninsula and widely known for its tourism resources in China, Yantai this year brought to Hong Kong dozens of investment projects, including undertakings in infrastructure and real estate, tourism, logistics, advanced manufacturing and featured industry parks. Deals for 18 projects, involving total investment of US$1.47 billion, were sealed on-site at the signing ceremonies held at the Hong Kong Convention and Exhibition Center Wednesday morning.

Zhang Jiangting, mayor of Yantai, said that since the first Hong Kong investment in the city in 1984, nearly 3,000 cooperation projects between the two cities have been undertaken, noting that Hong Kong has become Yantai’s biggest outside investor over the years.

“In 2009, import and export trade between Hong Kong and Yantai totaled US$580 million. Hong Kong compatriots have not just invested in our city, but have actively supported us to organize a series of economic and trade activities in Hong Kong, as well as a fruits and vegetables fair and wine festivals in Yantai,” said Zhang.

Yantai is among the first 14 mainland coastal cities that opened up to the outside world. Over the past 20 years, the city has given full play to its own strength to develop tourism, logistics, and manufacturing industries, and has explored 4 potential industries including petrochemical, metallurgical, biological and nuclear power industries.

Zhang believes Yantai’s comparative advantages could integrate well with service-oriented Hong Kong, and expects more Yantai enterprises to utilize Hong Kong as a platform to attract international capital.

The provincial capital of Shandong province, Qingdao held its own economic and trade signing ceremony Wednesday afternoon at the Grand Hyatt Hotel in Hong Kong.

During this year’s Shandong Week, Qingdao has signed contracts for 79 projects with Hong Kong investors, involving a total investment of $17.5 billion, of which 52 are service-related projects, with the rest being manufacturing-related investments.

“Qingdao and Hong Kong are similar in many ways: we are both open cities, port cities, brand cities, tourism cities and Olympic cities. During China’s opening up in the past 30 years, Hong Kong has always been Qingdao’s most important trade and investment partner, and the two sides have maintained a good relationship in various fields,” said Xia Geng, mayor of Qingdao.

Xia said over the past 10 years, ports, logistics, finance, tourism and other modern service industries have become the mainstream sectors the two cities cooperatively develop. Nearly 3,500 Hong Kong enterprises and organizations have been established in Qingdao, while advancing manufacturing industries, real estate, modern service industries and other fields. Among them, 588 projects have involved investment amounts equal to or in excess of US$10 million.

Margaret Fong, acting chief executive of the Hong Kong Trade Development Council, delivered a keynote speech for the event. Fong said the high-level economic and trade cooperation between the two cities has been comprehensive and proactive over the years. As Hong Kong and Qingdao are close trading partners, she believes the growing economic and trade activities between the two cities will further boost bilateral exchanges and drive the cooperation between the two cities to a new level.

China Daily

(HK Edition 05/13/2010 page2)

http://www.chinadaily.com.cn/hkedition/2010-05/13/content_9842615.htm

Investment and trade fair opens for 2010 (HK) Shandong Week

Investment and trade fair opens for 2010 (HK) Shandong Week

Hong Kong Financial Secretary John Tsang (2nd left), Governor of Shandong province Jiang Daming (center) and other officials attend the opening ceremony of the 2010 Shandong-Hong Kong International Investment and Trade Fair at the Hong Kong Convention and Exhibition Centre Tuesday. Provided to China Daily

Shandong province having officially kicked off the 2010 (Hong Kong) Shandong Week Monday, the opening ceremony of the Shandong-Hong Kong International Investment and Trade Fair was held at the Hong Kong Convention and Exhibition Center Tuesday, exhibiting achievements of the industrial powerhouse in Eastern China to lure more investment from Hong Kong businesses.

Jiang Daming, governor of Shandong said at the grand opening that the province has been working closely with the Special Administrative Region over the past decade. The two sides have made great strides in cooperating in a variety of business sectors, and Hong Kong has become Shandong’s biggest outside investor in the past two years.

“Hong Kong businesses invested in 455 projects in Shandong last year, and the city is also our major platform for overseas financing. This year alone, enterprises from Shandong have opened up 25 representative offices in Hong Kong, and we expect more companies to come here to tap the international market,” said Jiang.

Shandong brought to Hong Kong 300 major investment projects this year, involving different sectors that include high-tech, advanced manufacturing, environmental protection, tourism, culture and real estate. During the grand opening Tuesday, 61 project agreements were sealed on-site, involving investments totalling US$13.1 billion.

Jiang said the Shandong government will continue to coordinate with the SAR government in the future, optimizing the software of its investment environment and making the province more attractive to Hong Kong investors.

Hong Kong Financial Secretary John Tsang, delivered a welcome speech on behalf of the SAR government at the opening ceremony, where he said Shandong’s tremendous strength in industrial production, coupled with the growing service sector and improving investment environment have provided increasing investment opportunities for Hong Kong enterprises. He said the two regions’ complementary industrial and economic structure leaves great room for further cooperation.

“I think long-term competitiveness could be strengthened for both Shandong, a major industrial production base, and Hong Kong, the international financial, trade and shipping center, which stands out in traditional financial services, logistics, tourism, information and other pillar industries,” said Tsang.

Tsang believes Hong Kong’s sound legal system, simple tax system and a wide range of professionals with international contact networks could help enterprises from Shandong “go out” to attract more foreign capitals. Hong Kong’s pillar industries will also open up new areas for cooperation.

A dozen cities in Shandong will also hold various events to seek investment from Hong Kong investors. The 2010 (Hong Kong) Shandong Week, jointly organized by the Shandong provincial government, the Hong Kong Trade Development Council and a number of business associations and local media, will conclude on May 14.

China Daily

(HK Edition 05/12/2010 page2)

http://www.chinadaily.com.cn/hkedition/2010-05/12/content_9837231.htm

Tai’an promoting HK investment, tourism ties

Tai'an promoting HK investment, tourism ties

Tai’an city, which derives its name from the Chinese national spiritual symbol Taishan Mountain, launched its Hong Kong campaign Monday to promote investment opportunities in the city as the “2010 (Hong Kong) Shandong Week” starts Monday.

Tai’an is trying to convince Hong Kong investors that besides its widely-known historical tourism resources, it also has complex infrastructure and an ecological environment that is conducive to boosting cooperation between the two cities.

“Tai’an and Hong Kong are complementary in terms of strength and advantage. Hong Kong’s experience in the service sector can help strengthen the quality of our manufacturing industry,” said Li Hongfeng, Tai’an’s mayor, at the 2010 (Hong Kong) Forum for Development of Major Industries in Tai’an City and Fair for Investment & Trade held in the JW Marriott Hotel Monday.

Twenty-three project agreements with a total investment value of US$1.75 billion were signed during the forum, involving several sectors, including agriculture industrialization, tourism and service, cultural industry and hi-tech deals.

Li said in recent years, Tai’an has given priority to the further development of the automobile, new materials, chemistry and bioengineering industries, to promotion of agriculture industrialization and to further improvement of key tourist and culture industries. It has also built high-tech industrial development zones and tourism & economic development zones to attract foreign enterprises to settle in the city.

“We hope investors from Hong Kong will have better knowledge about Tai’an through this fair,” said Li.

Mandy Ng, manager for mainland promotions at the Hong Kong Trade Development Council (HKTDC), delivered a welcoming speech at the forum, on behalf of the HKTDC.

Ng said Hong Kong could provide a good platform for companies from Tai’an to finance, while Tai’an provides a playing field for Hong Kong enterprises to explore investment opportunities.

“If Tai’an’s rich historical heritage and recreational resources could integrate with Hong Kong’s advanced cultural and innovative industries, the two sides could share complementary advantages and yield greater collaboration,” said Ng.

Located in Shandong province and covering an area of 7,762 square kilometers with a population of 5.5 million, Tai’an is a major production base of energy and raw materials in China, as well as an important national agricultural production region.

Mountain Taishan, which is listed as a natural and cultural world heritage site by the United Nations Educational, Scientific and Cultural Organization (UNESCO), and renowned for its natural scenery and historical culture, receives more than 15 million visitors each year. In addition to boasting the landmark mountain, Tai’an has also designed a series of unique tour programs with their own appeal over the years, including folk-custom and agricultural tours, and offers an impressive array of tourist goods, including folk souvenir snacks that delight tourists from all over the world.

China Daily

(HK Edition 05/11/2010 page2)

http://www.chinadaily.com.cn/hkedition/2010-05/11/content_9832113.htm

‘Shandong Week’ to promote trade ties with Hong Kong

'Shandong Week' to promote trade ties with Hong Kong

Wang Xu (left), deputy secretary general of the Shandong Government, and Li Jianjun, director of the Information Office of the Shandong Government, speak at the press conference of the the 2010 (Hong Kong) Shandong Week in Hong Kong Friday. A series of investment and trade events will kick off on May 10, featuring over 300 major projects involving different sectors including high-tech, advanced manufacturing, environmental protection, tourism, cultural and real estate from the province. Edmond Tang / China Daily

Shandong, an economic powerhouse of Eastern China, launched a Hong Kong campaign Friday, to promote investment opportunities in various business sectors in the province, in a bid to deepen cooperation between the two regions.

Targeting Hong Kong investors, the 2010 (Hong Kong) Shandong Week will run from May 10 through May 14 in the city. Officials and business representatives from the province will promote over 300 major projects involving different sectors including high-tech, advanced manufacturing, environmental protection, tourism, culture and real estate.

Wang Xu, deputy secretary General of Shandong Provincial Government, said at a press conference for Shandong Week that the two sides have been “actively engaged” in cooperation in different fronts over the years.

He said Hong Kong has become Shandong’s biggest source of foreign investment, having overtaken South Korea in 2008.

“Hong Kong is our major foreign investor and an important trading partner, and the frequent economic and trade exchanges between the two sides have achieved remarkable results. In 2009 alone, Hong Kong businesses invested in 455 projects in the province, with total capital expenditures of about $3.86 billion. For the first quarter of this year, another 93 projects with total capital expenditure of $13.2 billion were approved,” said Wang.

Wang said contracts for over 60 major business-cooperation projects, involving $10 billion, will be signed right after the opening ceremony for Shandong Week next Monday.

A series of featured events, including investment and trade fairs, high-table conferences, food quality and safety demonstrations and promotional activities, and seminars by Hong Kong-listed Shandong enterprises will run through the 5-day campaign.

Representatives from a dozen of cities in the province will also hold various events during Shandong Week to seek investment from Hong Kong investors.

Shandong Week is jointly organized by the Shandong provincial government, the Hong Kong Trade Development Council and a number of business associations and local media.

China Daily

(HK Edition 05/08/2010 page3)

http://www.chinadaily.com.cn/hkedition/2010-05/08/content_9824231.htm

Healthcare reform to stoke med-tech market

Since the central government announced plans to revamp the mainland medical system last year, players in this sector have all rolled up their sleeves and have prepared to share a slice of the 850 billion yuan stimulus package, which aims to renovate the nation’s rigid healthcare environment and ensure fair and affordable care for the world’s biggest population.

Healthcare reform to stoke med-tech market

However, some new entrants to the mainland market believe they need to locate their business strategically, in order to stand out from the crowd.

“We are one of the three largest providers of endovascular aneurysm repair (EVAR) technology to cure aortic aneurysm in the world; but when we started our business on the mainland in 2007, we were immediately confronted with fierce competition from the local and international players,” Philip Nowell, director & Global Business Unit leader of the US based Cook Medical, told China Daily in Hong Kong.

Nowell believes the mainland’s healthcare reform will result in explosive demand for advanced technology, especially in the second- and third-tier cities where hospitals are most desperate for facility upgrades.

“Although EVAR has been widely adopted in most major cities and academic hospitals, it is rarely seen in hospitals of small cities, which are targeted to benefit from the healthcare reform. It will be our key market to explore for the next few years,” said Nowell.

One of the leading causes of death in the world, aortic aneurysm is a concomitant of improved living standards and is a common disease in the mainland.

EVAR is an advanced technique used to treat aortic aneurysm, a weakened and bulging area in the aorta – the major blood vessel that feeds blood to the body – where a rupture could be life-threatening.

EVAR causes less discomfort to the patients and requires shorter hospital stays, while its costs are comparable to those associated with traditional open-heart surgical repair. Nowell said the promotion of this new technology in the second- and third-tier cities will require a lot more effort, as physicians need sufficient guidance and expertise to master this complex technique.

“What the physician lacks most is experience, so our major job is to provide help to some Chinese physicians by bringing experts from the US and have them working together. These doctors will later assist and help those doctors from hospitals of second- and third-tier cities to master EVAR,” said Nowell.

Cook Medical’s EVAR has been adopted in 100 hospitals all over China, from big cities like Beijing and Shanghai, to smaller ones, e.g., in southern Xishuangbanna in Yunnan province; northern Jiamusi in Heilongjiang province; and western Shihezi in Xinjiang Uygur Automonous Region.

However, considering the billions of dollars the Chinese government plans to invest for hardware and software upgrading in over 300,000 hospitals, Nowell said the company will increase product choice and broaden product lines to beef up sales.

“The global EVAR market reached US$1 billion in 2008 and I expect the market will feasibly climb to US$2-2.5 billion by 2015. The mainland is the fastest growing market in the world, and our business growth increased 49 percent to US$7.7 million last year. We are planning to manufacture products in China, and to offer more affordable new technologies to local patients in the near future,” said Nowell.

China Daily

(HK Edition 05/07/2010 page2)

http://www.chinadaily.com.cn/hkedition/2010-05/07/content_9819614.htm